Order Intelligence & Basket Analysis
Transactions represent the ultimate ground truth in customer data. Keystone's Order Intelligence engine aggregates multi-channel sales into a unified ledger, parsing line items, tracking basket composition, and monitoring recurring subscriptions.
1. Unified Orders Directory
Navigate to Orders (/orders) to inspect transaction logs across storefronts, POS terminals, and third-party marketplaces.
Key Order Attributes:
- Order ID / Reference: Canonical transaction UUID and native storefront order number.
- Customer Association: Direct link to the unified Anchor Customer Profile.
- Financial Breakdown: Subtotal, Tax, Shipping, Discount Total, and Net Revenue.
- Fulfillment State: Completed, In Process, Cancelled, or Abandoned.
2. Order Attributes & Line Item Metadata
Every order contains rich structured metadata, including delivery methods, payment gateways, and promotion codes.
Behavioral Order Inception:
Keystone can instantiate orders before checkout is completed:
- When a user adds an item to their cart, Keystone creates an incomplete synthetic order.
- If the session ends without purchase, the order state is flagged as abandoned_cart.
- Upon successful payment webhook receipt, the state seamlessly updates to completed.
3. Order Trends & Basket Analysis
Navigate to Orders -> Order Analysis (/orders/analysis) for aggregate revenue analytics:
Insights Provided:
- Average Order Value (AOV) Trend: Tracks changes in basket size over daily, weekly, and monthly periods.
- Items Per Order: Distribution of single-item versus multi-item orders.
- Discount Sensitivity: Impact of coupon codes on conversion rates and net profit margins.
4. Subscription Analytics
For recurring billing and subscription models, navigate to Orders -> Subscription Analytics (/orders/subscriptions).
- Monthly Recurring Revenue (MRR): Net MRR growth, expansion revenue, and churn contraction.
- Subscriber Churn Rate: Percentage of recurring accounts cancelled within each monthly cohort.
- Active Subscription Health: Average tenure and subscription lifetime value per tier.